Who What Wear's Favourite Small Fashion Brands

Who What Wear’s Favourite Small Fashion Brands


Irrespective of all of the chaos and uncertainty, it feels as though 2020 was the yr of the modest brand name. Of system, that is is not to diminish the struggles that unbiased makes have faced (and however facial area) through the pandemic, but as the parameters of our lives have shrunk, our fascination for little-scale production has only grown. Whether it can be thanks to problem for the ecosystem, or purely a panic that impartial organizations would fail with out our support, platforms this kind of as Etsy and Instagram have specified us a opportunity to discover new names like by no means prior to. 

As a team we’re passionate about championing tiny makes, and like intrepid explorers, we have put in many-an evening wading by means of the online to hunt down those people not known labels—when you stumble across a gem, you can find nothing fairly like it. It also will help that big-name e-commerce websites, such as Web-a-Porter, are getting so substantially better at celebrating up-and-coming talent, so extra than ever, it really is so straightforward to aid little manufacturers in a major way.

In celebration of all matters tiny but mighty, I asked some of our editors to tell me the makes that they are championing this time. From Musier Paris’ classic-impressed attraction to Tove’s stylish minimalism, scroll down to see our edit.



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