Introduced in North The usa in 2011, CEO and Founder Mabel Lee launched Velour with a mission to “turn out to be the planet chief when it arrives to eye-centric cosmetics.” A bold claim in truth.
“I commenced Velour as a passion challenge while I was in College in Toronto,” Lee spelled out. “I was obsessed with untrue lashes—they are like lipstick to me, I simply cannot depart the residence with out them—but I could in no way discover lashes that seemed all-natural sufficient or felt smooth or snug for all-working day have on.”
Not like other fake lash manufacturers, Velour’s falsies are produced from luxurious, ethically-sourced materials like synthetic silk and fake mink. “At some point, I landed on the elements we use today: delicate to the touch, luxuriously whispie, and they appear like my actual eyelashes but fuller and extended,” said Lee. “From there, movie star makeup artists, influencers and market execs begun to use Velour on celebs like Beyonce and Meghan Markle—and it definitely took off from there!”